Entries from October 2006 ↓

Social Conscience, a bloody good brand

This is a great video from Dove on our perceptions of beauty. At a time when even young children have growing rates of eating disorders, we should be looking at the responsibility that advertising and the media should take for the growing dissatisfaction in our physical self-perception much in the way advertising of obesity causing foods is now being criticised. It’s great to see an ad like this that highlights how the images that we are supposed to aspire to are often figments of illusion. Actresses get in body models, lenses are vaselined, cellulite is airbrushed out, legs are stretched, pimples disappear… but the end result perfect images are all presented as the norm and any deviations are faults. At the very least, there should be a disclaimer that a particular image has been Photoshop-ed*.

Though you have to remember, Dove is not a standalone company, it is housed by Unilever which includes brands like Lynx that feature impossibly good looking women who probably do get Photoshop-ed (but I do find their ads hilarious, even if it’s just the thought that a naff deoderant can suddenly make some guy irresistable). And Unilever, like most big companies, is far from squeaky clean. So it does make you think how much of it really is just their brand differentiation as opposed to any real desire for ethical good. Like with the amazing success of pink branding to help breast cancer fundraising, social conscience can be a very profitable brand. I did find it a little ironic that substances that research has suggested possible carcinogenic links like artificial pink strawberry fillings (Tim Tams) and PET packaging (bottled water) were included in the list of fundraising products. Back to Dove though, despite questions to their motives, it is great to see people of different weights, ages and looks being represented because there is so little variety in advertising and ads. Hopefully, this will make commercial sense and other companies will be tempted to try out “real” people as models.

*both photoshoped and photoshopped look really weird to me. Maybe it should be “Photoshop’ed”? Argghhhhhh!!!

Friday Diversions – Games, More Games and Cat

Paul Neave does heaps of cool flash stuff including this nice little flower grower, imagination and a whole heap of retro games including frogger and tic-tac-toe. He also has his own experimental tv channel.

Though nothing beats zefrank’s stuff: it is the birthplace one of the most popular snowflake makers and home to odes to serendipity like the flower and garden makers. And of course there are games, like this sweet little simple game. Definitely one for the bookmarks…

And here is the weekly cat video:

White = Hot according to Google

Heard a nice little song on the radio and went to do a google search to see if I could find it. Of course by the time I’d got to the internet, I’d mixed up the artist so I typed in “whitest guy on earth dreams burning” and google asked me if I instead meant “hottest guy on earth dreams burning”. I thought I’d then tried “blackest guy…” to see if I’d get the same results, but no, it just went straight to the listings. I’m sure that there’s nothing nefarious going on, “whit” shares two letters with “hot” and o and i are very close together. I just thought it was funny that google thinks “whitest” is somehow linked with “hottest” in their complex algorithms, I doubt most people would consider the whitest person on the planet to also be the hottest.

Btw, I did find the song: it’s called “Burning” and it’s off the Dreams album… it’s by the whitest boy alive (from Norway) and here’s the MySpace. They also have 9,999 friends when I last checked. That’s a cool number.

On a lighter note… Loco Roco!

I love this game so much that I am (almost) considering buying a PSP just to play it. You can play a lovely demo on the official site or download speccy stuff from the Loco Roco myspace page. There’s even a threadless loves t-shirt comp for it (entries close 1 Nov). Some favs:

the forces of gravity - Threadless, Best T-shirts Ever J-O-Y - Threadless, Best T-shirts Ever locco bubbles - Threadless, Best T-shirts Ever Fish and Water - Threadless, Best T-shirts Ever Cheers Mom. - Threadless, Best T-shirts Ever

And here’s a video: Loco Roco


The Small Print Project

One of Cory Doctorow’s students just started up a blog documenting the incredible small print that we’re subjected to daily. It’s called the Small Print Project and people are invited to post their experiences of dodgy clauses that they’ve noticed. It’s quite bizarre what companies try and impose, this one example from Cory:

Just last week, I had to cancel a speaking engagement at Disney Studios, whose speaker agreement includes a clause in which you promise never to use the word Disney again in an article or story without their written permission (!). This is apparently non-negotiable. [BoingBoing]

Australian blog listings

Apparently, as of May 2006, there were at least 360,000 Australian blogs. Here is a webcast on how you can set one up yourself. Also so you don’t get into trouble, a legal guide and a guide to blogging anonymously from the EFF (US). As well as some directories listing Australian blogs:
AustralianBlogs.com.au
The Australian Index
Australian Blogwise Listings

Why Blog?

Because it’s fun!

Possible Summer Projects – Mead Making

Have been meaning to do some sort of homebrewing for a number of years now with my latest fixation being mead. Anyway it seems a little bit easier than beer and wine and as Mead Made Complicated rightly note: “nobody knows mead: if you have friends taste wine you made, comments could be like: “it tastes like Bordeaux, just not as good”. If people do not like the mead you made, it is possible to pretend that they just do not like mead in general.” So this might be a good idea for a summer project.

Gotmead.com have an extensive NewBee Guide to Making Mead and the site has heaps of resources and a large active community who post heaps of recipes like Kiwi Mead, Orange Ginger Mead, Earl Grey Metheglin, Strawberry Spiced Mead, Black Raspberry Horilka and a Quick Mead that takes about a month in total.

There’s a heap of recipes at Honeywine.com that look delectable. The (US) National Honey Board has a downloadable guide to making mead (pdf) along with some other interesting stuff like Hard Honey Cider (pdf).

Unsurprisingly, the type of of honey makes a huge difference to final taste.

The type of honey used will determine the flavor of the Mead. Experience has proven that Clover is so delicate a flavor it could be called Generic Mead. Blueberry, Cranberry, Orange, and Raspberry taste like the fruits. Thyme makes unique ale-like mead. Wildflower produces an alcoholic perfume, not for everybody’s taste, yet probably most like the ecstatic stupor experienced by the small creatures who make it all possible, the BEES! [Making Mead]

It all sounds so wonderful! Here are some more articles:
Mead-Making Procedures, A to Z
Making Mead At Home
Mead Making
More about making mead (Blessed Bee Apiary)
WineMaker Magazine – Mead: Nectar of the Gods

Friday Diversions – Annoying Internet Songs

These are a little old, but my household has been singing them all week and I thought I’d share the madness.

The most annoying is the Schnappi song – the small schnappi crocodile that buries its catchi tunes deep into your neural pathways so even the smallest hint of a “snee” or a “schni” will set it off.

Then there is there is the leekspin girl which is more bearable in that it is not as memorable, but there is a timer to test your strength, I think I lasted about three minutes before I cracked. It’s based on a Finnish polka by a group called Loituma and was an internet sensation earlier this year.

Anything on rathergood.com (”Your One Stop Shop for Good and Evil Kittens”) but my all time favourite is We Like the Moon (brilliant AND annoying… even more brilliant!).

Not to forget the Weebl and Bob guy with gems like Magical Trevor or the most annoying song in the world. Though I love the Weebl and Bob toons best and their “Hats for Clowns” song which can be found here and here.

Finally, there’s the Bang Bang Bang song which is offensive in the extreme, but oh so catchy (”You want me to do things to you like the sun and the moon. Idiot! I don’t have time, I have too many women”). I once knew someone (still do, he’s a great guy) who asked me whether he should send it to someone he wanted to break up with. He didn’t (I think). If you can’t work out quite what they’re saying here are the lyrics. Also it inspired what has to be the crappiest machinima I’ve ever seen. Anyway the original song is done by Group X and they are also responsible for Schfifty Five.

Boba Fett v 50Cent v Queen

Penny Arcade’s Gabe has posted a video of his screen while he’s doing a Boba Fett sketch on a Tablet with a mashup of 50 cent and Queen in the background. It’s pretty cool.